Beyond the Prompt: Practical AI for Engagement PROFESSIONALS
A masterclass series with Julian Moore
Take your AI skills further with guidance from respected AI strategist Julian Moore in this four-part masterclass series, designed specifically for engagement practitioners. Together, we’ll explore practical ways AI can support your work across data, content, tools, and ethics. Each session builds on the next to provide a cohesive learning journey—though you’re welcome to join individual sessions too.
Whether you're looking to sharpen your reporting, create more personalised outputs, or address legal, integrity, and ethical questions around AI with confidence, this series offers hands-on techniques and insights you can apply immediately.
Register for the full series to unlock exclusive benefits:
- Access to a customised AI tool you can revisit after the sessions
- A guide on how to personalise your own GPT, trained to work with your content and preferences for maximum reasoning and impact
- Co-create the final masterclass—your questions help shape the discussion
To get the most out of these masterclasses, you’ll need access to the paid version of ChatGPT (ChatGPT Plus). While you can still attend without it, certain hands-on activities and follow-up work will require ChatGPT Plus to replicate the processes demonstrated.
Most of the skills and methods taught are also highly transferable to Microsoft 365 Copilot, and Julian will include demonstrations of Copilot in Outlook, Teams, Word, and Excel so participants using Copilot can apply the learning directly.